Proactive Tec is a company specialized in technology solutions that seeks to offer companies automated and proactive management, aiming to provide efficient management.

In operation since 2007, the company's mission is to support its customers in implementing efficient service management, simplifying decision-making processes and optimizing results.

Commitment to LGPD

Currently, in Brazil, we have the General Data Protection Law, which establishes guidelines for the collection, use and protection of personal data. Therefore, it is essential for companies to commit to compliance with this law in order to guarantee the privacy of individuals, data protection, avoid legal penalties and strengthen the trust of customers and partners.

According to the IT Trends Snapshot 2023 survey carried out by Logicalis, since the LGPD came into force in September 2020, only 36% of responding companies indicate that they are fully compliant with the LGPD and a large portion of companies (43%) remain in compliance. adoption phase, with concrete implementation initiatives.

The number of companies adhering to the law is still low, taking into account that non-compliance with the law can generate very serious consequences for them, such as fines of up to 2% of the company's revenue, limited to R$50 million per infraction. Furthermore, the ANPD (National Data Protection Authority) can apply other measures, namely, the suspension of the processing of personal data and the partial or total retention of the company's activities, apart from publicizing the infraction, bringing enormous losses to the company. image of the organization.

Recognizing the importance and need to comply with LGPD guidelines and achieve excellence in compliance with the law, Proative Tec sought a partner that could deliver a robust solution for better management of its privacy project.

Jean Vasconcelos, Account Executive at Privacy Tools, assesses that Proative Tec was facing some challenges in relation to process management “Manual management of data inventory represented a significant challenge, with the potential to lead to serious problems in the future. Furthermore, the absence of a service channel for data subjects and the lack of automation that would facilitate the process of publishing policies were issues that demanded immediate attention.” complements.

According to Bruna Barros, DPO of Proative Tec, one of the reasons that led to the choice of the Privacy Tools tool was precisely the fact that the tool allowed Proative Tec to have control over its privacy program, “With the approval of the LGPD in Brazil, it was necessary to adapt our company to the requirements of the Law and in order to achieve this objective, there was a need to hire a tool that would make it possible to manage in sight, that is, in real time, with predictability and quality of this process, that's why we chose Privacy Tools, whose main feature is to offer all management modules for LGPD control within the organization.”

Through the implementation of the tool, covering all modules available in the Privacy Tools solution, Proative Tec has been one step ahead towards compliance with the LGPD. This guarantees the privacy and protection of data subjects.

“All issues involving privacy within Proative Tec are directly related to the features of the Privacy Tools tool.”

As reported by Bruna, the implementation of the tool was very successful, meeting the company's expectations, “including the implementation consisting of support services for mapped questions and technical guidance to execute the configuration on the platform.” comment.

The DPO adds that from the implemented platform and with the operationalization, as the doubts and resources arrived, specific training was made available for the management of the tool itself, for a better understanding of how it works, "All of this helped significantly to the success of the tool's usability in our company. In fact, all discussions involving privacy within Proative Tec are directly related to the features of Privacy Tools. Privacy management is conducted integrally by the tool, which makes it an extremely important solution for our daily operations."

Evolving the tool together

Bruna adds that as she used the tool, she identified opportunities for improvement and communicated these observations throughout the meetings held. These suggestions were promptly accepted by the Privacy Tools team, resulting not only in a positive reception, but also in the effective development of improvements based on the insights she shared, being an active user of the tool. “This two-way collaboration was really cool. All the suggestions that I flagged as necessary to improve my management were promptly responded to by Privacy Tools. Not only were they willing to note these needs, but they also sought to deeply understand what I was looking for in order to find more effective ways to incorporate these improvements into the Privacy Tools tool.”

Jean Vasconcelos states that this joint evolution played a crucial role in improving the tool: “Bruna's report exemplifies this synergy between users and the Privacy Tools team. Bruna's insightful vision identified very important opportunities for improvement and our proposal is to build a tool that not only meets users' needs, but also exceeds them.”

About PrivacyTools

Privacy Tools is a leading privacy platform in the Brazilian market and a pioneer in offering solutions for LGPD in Brazil.

It currently has more than 700 companies as clients, including Rede D’or, Banco RCI, Pague Menos, Farmácias São João, Grupo Bom Jesus, Grupo Fleury, Eletrobrás, Grupo RBS, among others.

It is with the aim of assisting companies in this adaptation process that Privacy Tools brings privacy management solutions with modules designed for use in different market segments and to comply with the obligations of different legislation, such as LGPD and GDPR .

Do like Proative Tec and guarantee the security of your company's data with Privacy Tools solutions. Request a demo.