Specialist in retail technology, Linx adopts solutions from Privacy Tools
Customization of the tool to adapt to LGPD was a relevant point for the choice.
Compliance with the General Data Protection Law (LGPD) has increasingly become an issue in companies' daily lives. The search for solutions to adapt to legislation has been growing in Brazil. It was in this scenario that Linx discovered and adopted Privacy Tools solutions.
“We were looking for a tool that would help us manage LGPD projects and we found Privacy Tools. After some meetings and alignments, we saw that, for us, hiring this platform would be the best option, as it can solve our main needs, especially when acting as a personal data operator”, explains Geisa Trevisan, Data Protection Officer (DPO) at Linx.
Geisa also highlights that Linx, supported by its innovative culture, is always looking to improve and automate its processes, making them increasingly less manual and susceptible to error. Therefore, she saw Privacy Tools as an ideal partner, which, in addition to meeting the necessary technological requirements, has a simple and intuitive interface. “We were also looking for a tool that was easy to use and with the possibility of customization”, she adds.
Regarding compliance with legislation, Linx's DPO confirms that “all of our processes and operations are based on LGPD guidelines. There is no longer room for not complying with legislation and this directly reflects on the relationship of trust with our customers. This is why we are always working to improve our solutions and launch new tools for the market.”
With Privacy Tools' experience on the subject, the implementation also provided integration with systems already used by the company and greater fluidity in processes. “The work developed in partnership with Linx has been going smoothly, and our solutions were able to move forward with a process that had already begun in compliance with the LGPD”, celebrates Aline Deparis, CEO of Privacy Tools.
The automation and customization possibilities also caught the attention of Linx managers, who saw Privacy Tools as the ideal partner for the LGPD project, covering all the company's needs in the area. “In addition to the tool being customizable, which was essential for us, another point was the question of the possibility of using the Data Discovery module on premise. Apart from the fact that automating processes makes all the difference, as this frees up time and resources so that our team can focus on other strategic activities”, details Geisa.
A StoneCo group company, Linx is one of the leading companies in retail technology. With a portfolio made up of more than 180 solutions, the company helps everyone from small entrepreneurs to large retailers, offering the largest retail ecosystem in Latin America. In 2023, it was recognized by the Valor Inovação Brasil Award as one of the five most innovative companies in the information technology sector.
About Privacy Tools
Privacy Tools is a leading privacy platform in the Brazilian market and a pioneer in offering solutions for LGPD in Brazil.
Founded in 2019 by Aline Deparis, the company has clients that include Rede D'or, Usiminas, Banco RCI, Pague Menos, Farmácias São João, Grupo Bom Jesus, Grupo Fleury, Eletrobrás, Grupo RBS, among others.
With the aim of assisting companies in the process of adapting to the LGPD, Privacy Tools provides privacy management solutions with modules designed for use in different market segments and to comply with the obligations of different legislation, such as LGPD and GDPR.
In addition to all privacy aspects, the company offers modules for ESG (Environmental Social & Governance), GRC (Governance Risk & Compliance) and Cybersecurity. It also works with Generative AI to accelerate compliance with the LGPD and make life easier for privacy professionals.